{"id":1334,"date":"2023-07-14T12:07:36","date_gmt":"2023-07-14T11:07:36","guid":{"rendered":"https:\/\/hortusgymnasium.org\/innovative-agriculture-business-multifunctionality\/"},"modified":"2023-07-26T22:20:09","modified_gmt":"2023-07-26T21:20:09","slug":"innovative-agriculture-business-multifunctionality","status":"publish","type":"page","link":"https:\/\/hortusgymnasium.org\/en\/innovative-agriculture-business-multifunctionality\/","title":{"rendered":"Innovative agriculture: business multifunctionality"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.21.0&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;45deg&#8221; background_color_gradient_stops=&#8221;rgba(29,38,0,0.85) 0%|rgba(29,38,0,0) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(29,38,0,0.85)&#8221; background_color_gradient_end=&#8221;rgba(29,38,0,0)&#8221; background_image=&#8221;https:\/\/hortusgymnasium.org\/wp-content\/uploads\/2023\/07\/azienda-hortus_1700x800.webp&#8221; custom_padding=&#8221;6vw|0px|6vw|0px|true|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;2em&#8221; ul_font=&#8221;||||||||&#8221; ol_font=&#8221;||||||||&#8221; header_font=&#8221;Cormorant Garamond|700|||||||&#8221; header_font_size=&#8221;60px&#8221; header_line_height=&#8221;1.2em&#8221; header_2_font=&#8221;||||||||&#8221; header_3_font=&#8221;||||||||&#8221; header_4_font=&#8221;||||||||&#8221; header_5_font=&#8221;||||||||&#8221; header_6_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;600px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;50px&#8221; header_font_size_phone=&#8221;40px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Innovative Agriculture: Business Multifunctionality<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;About&#8221; _builder_version=&#8221;4.16&#8243; background_image=&#8221;https:\/\/hortusgymnasium.org\/wp-content\/uploads\/2023\/05\/gardener-03.png&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;27px|0px|0|0px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; header_font=&#8221;||||||||&#8221; header_3_font=&#8221;|700||on|||||&#8221; header_3_font_size=&#8221;20px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;1.7em&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Business multifunctionality in agriculture, thanks to the labor market flexibility and diversified income streams, constitutes the main antidote to depopulation in rural areas. The national statistics demonstrate growth of secondary activities in agriculture in recent years. The European rural development policy focuses heavily on support for rural development to ultimately promote diversification of agricultural activities (hospitality, catering, crafts, production of renewable energies, landscape protection) primarily seen as a valid tool to increase business competitiveness (meeting market needs and reducing income risks), at the same time pursuing social and environmental objectives. If we take a look at related activities (contracting, initial processing of agricultural products, land maintenance, support activities related to breeding), the incidence of non-agricultural activities carried out by agricultural companies (agritourism, recreational, social and educational activities; craftsmanship, woodworking; renewable energy such as photovoltaic, biogas, biomass; landscaping of parks and gardens; processing of plant products (fruits), animal products (meat) and milk; direct sales and marketing; feed production; aquaculture) that characterize multifunctionality with respect to agricultural production was 21 % in 2015, compared to 14% in 2000.<br \/>\nIn order to establish oneself as a multifunctional agricultural business, in its estates of Vigna di Valle and Via in Rose, the Hortus Gymnasium, from the very beginning, has given absolute priority to:<\/p>\n<ul>\n<li>the integration of the added value-added chain, i.e. cultivation, processing and marketing, using as much as possible of its own agricultural production for on-site processing in order to increase sales;<\/li>\n<li>the income diversification, i.e. agri-food, fishing, essential oils, energy production, agritourism and edutainment.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_blurb title=&#8221;Vivamus sagittis lacus vel&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe052;||divi||400&#8243; icon_color=&#8221;#8db700&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;20px&#8221; content_max_width=&#8221;1100px&#8221; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.16&#8243; header_font=&#8221;|600|||||||&#8221; header_font_size=&#8221;14px&#8221; header_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;||10px|&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;4%&#8221; animation=&#8221;off&#8221; icon_font_size=&#8221;20px&#8221; disabled=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; header_font=&#8221;||||||||&#8221; header_3_font=&#8221;|700||on|||||&#8221; header_3_font_size=&#8221;20px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;1.7em&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Cras mattis consectetur purus sit amet fermentum. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Cras mattis consectetur purus sit amet fermentum. Etiam porta sem malesuada magna mollis euismod. Cras mattis consectetur purus sit amet fermentum. Praesent commodo cursus magna, vel scelerisque nisl consectetur et.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/hortusgymnasium.org\/wp-content\/uploads\/2023\/07\/vacanza-campagna_800x1000.webp&#8221; title_text=&#8221;vacanza-campagna_800x1000&#8243; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.21.0&#8243; custom_margin=&#8221;||0px|&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;2%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/hortusgymnasium.org\/wp-content\/uploads\/2023\/05\/gardener-01.png&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;135deg&#8221; background_color_gradient_stops=&#8221;#556e00 0%|#8db700 100%&#8221; background_color_gradient_start=&#8221;#556e00&#8243; background_color_gradient_end=&#8221;#8db700&#8243; max_width=&#8221;146px&#8221; module_alignment=&#8221;right&#8221; always_center_on_mobile=&#8221;off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;our Work&#8221; _builder_version=&#8221;4.16&#8243; da_disable_devices=&#8221;off|off|off&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; padding_left_right_link_2=&#8221;true&#8221; module_class=&#8221; et_pb_row_fullwidth&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;100%&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0|0px|0|0px|false|false&#8221; make_fullwidth=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_video src=&#8221;https:\/\/www.youtube.com\/watch?v=FkQuawiGWUw&#8221; image_src=&#8221;https:\/\/hortusgymnasium.org\/wp-content\/uploads\/2023\/05\/gardener-18.jpg&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;60px|8%||8%&#8221; custom_padding_tablet=&#8221;|10%||10%||true&#8221; custom_padding_phone=&#8221;|10%||10%||true&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; padding_tablet=&#8221;|10%||10%||true&#8221; padding_last_edited=&#8221;on|tablet&#8221; custom_padding__hover=&#8221;|||&#8221; padding_phone=&#8221;|10%||10%||true&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;2em&#8221; header_2_font=&#8221;Cormorant Garamond|700|||||||&#8221; header_2_font_size=&#8221;52px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;||40px|&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;42px&#8221; header_2_font_size_phone=&#8221;32px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Quality Gardening &amp; Maintenance Services<\/h2>\n<p>Curabitur blandit tempus porttitor. Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Nullam id dolor id nibh ultricies vehicula ut id elit. Donec ullamcorper nulla non metus auctor fringilla. Curabitur blandit tempus porttitor.<\/p>\n<p>Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Nullam id dolor id nibh ultricies vehicula ut id elit. Donec ullamcorper nulla non metus auctor fringilla.<\/p>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;View Our Services&#8221; _builder_version=&#8221;4.16&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_bg_color=&#8221;#8db700&#8243; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;0px&#8221; button_letter_spacing=&#8221;2px&#8221; button_font=&#8221;|700||on|||||&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; background_layout=&#8221;dark&#8221; custom_margin=&#8221;40px|||&#8221; custom_margin_tablet=&#8221;||90px|&#8221; custom_margin_phone=&#8221;||90px|&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;16px|40px|16px|40px|true|true&#8221; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; 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Lorem ispume Dolor amet sit!&#8221;<\/h4>\n<p>Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Etiam porta sem malesuaVivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Etiam porta sem malesuaVivamus sagittis lacus vel augue <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; specialty=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; padding_1_tablet=&#8221;|10%||10%||true&#8221; admin_label=&#8221;Footer&#8221; _builder_version=&#8221;4.21.0&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;45deg&#8221; background_color_gradient_stops=&#8221;rgba(29,38,0,0.85) 0%|rgba(29,38,0,0.6) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(29,38,0,0.85)&#8221; background_color_gradient_end=&#8221;rgba(29,38,0,0.6)&#8221; background_image=&#8221;https:\/\/hortusgymnasium.org\/wp-content\/uploads\/2023\/06\/sunset_1280x720.webp&#8221; 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The national statistics demonstrate growth of secondary activities in agriculture in recent years. The European rural development policy focuses heavily on support for rural development to ultimately promote diversification [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1334","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/hortusgymnasium.org\/en\/wp-json\/wp\/v2\/pages\/1334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hortusgymnasium.org\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/hortusgymnasium.org\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/hortusgymnasium.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hortusgymnasium.org\/en\/wp-json\/wp\/v2\/comments?post=1334"}],"version-history":[{"count":0,"href":"https:\/\/hortusgymnasium.org\/en\/wp-json\/wp\/v2\/pages\/1334\/revisions"}],"wp:attachment":[{"href":"https:\/\/hortusgymnasium.org\/en\/wp-json\/wp\/v2\/media?parent=1334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}